Mitchell Halliday, 21, recognised by his social media handle, MMMMitchell, is a Manchester based makeup artist and beauty influencer whose expertise has caught the attention of LA influencers and Instagrammers.

Before his beauty days, Halliday made a name for himself in the UK reaching the bootcamp stage of X Factor 2016, before appearing on US reality show American Beauty Star a year later, where he was mentored by Beyoncé’s makeup artist. After becoming friends with beauty guru, Jeffree Star, the pair collaborated for a UK makeup masterclass tour with Tatti Lashes in 2019 and Halliday also partnered with Beauty Bay to release his own eyeshadow palette in September, which sold out in 24 hours. At the top of his game, Halliday and his growing international fanbase are becoming powerful within the online beauty community.